![]() Gerd's keynotes, speeches, presentations and think-tank appearances are renowned for his hard-hitting and provocative yet inspiring and motivational style. ![]() His work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising, Branding, Communications and Culture, and he is considered a leading expert on topics such as social media, Web/Media 2.0, mobility, innovation, UGC and peer production, social networking, cultural changes due to disruption by new technologies, education, copyright and IPR issues, digital content commerce models, media convergence, mega trends, mobile entertainment, entrepreneurship, the future of advertising and branding, future scenarios and planning, digital content strategies and the development of next-generation business models. Gerd's background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) and in Technology, Internet and Media. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of ‘Music2.0’ (January 2008 and ‘The End of Control’ (see the preview chapters at print publication in 2009). "The Wall Street Journal calls Gerd one of the leading Media Futurists in the World. 2004/05: Senior Advisor of Media Rights Technologies (based in: Santa Cruz, California).2004: Founder and CEO of ThinkAndLink (advisory agency for financing and strategic partnerships).com-era: Founder and president of (based in San Francisco) 1993 to 1996: Expert Advisor to the European Comission in Brussels.1987: Diploma in Jazz Performance (Boston´s Berklee College of Music).His publications include the must-read-book The Future Of Music (2005), numerous presentations, his video channel, his podcasts and his new book The End Of Control (Release in 2007). "His projects are Sonific (Co-Founder and CEO), his personal online universe (founder) and his GerdLeonhard-Blog. = German music industry visionary and media futurist
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